Client
Duotone

 

Services
Logo
Bespoke Typeface

 

Creative Direction
Hubert & Fischer

 

The only constant thing in life is change. The times, the conditions, every­thing is in motion. Only the destination stays the same; like Duotones ambition to build the most innovative equipment for wind and water sports.

Starting August 2018 the Boards & More kite division became Duotone. Values like high-end technologies, unrivaled quality, continuous development, and unbridled passion – remain the guiding philosophies on their new journey as well as their design direction.

 

Design

Together with Hubert & Fischer, we developed a logomark and logotype with a corresponding bespoke type family, building on Duotones established philosophies. The type family consists of seven weights to ensure cohesion and flexibility in the continuous development of their wide product suite as well as their brand profile.